About us
Research people want to be part of.
Voice & Meaning was founded because market research got stuck between two extremes: quick surveys nobody can be bothered to answer, and thorough agency projects that take months. We’re building something new – conversations at scale, with analysis that’s ready as the answers come in.
- ✓Outstandly ABReg. no. 559264-0915 · Kullavik, Sweden
- ✓Built in SwedenMade for customer and employee research across Europe.
- ✓Contacthej@voicemeaning.se
01 / What we believe
Four principles
we don’t compromise on.
- 01
The respondent comes first
A survey that’s dull to answer gives poor answers. We design for the person answering – short, relevant and with a receipt that someone listened.
- 02
Every number has a voice
No conclusions without quotes. Behind every theme and every chart are the answers it is built on.
- 03
AI brings scale, people bring judgement
The AI asks follow-ups and finds patterns. A researcher reviews the conclusions before they become decisions.
- 04
Insight is not the end
A report nobody acts on is wasted. That’s why we follow the actions all the way to done.
Shall we have a first conversation?
Thirty minutes is enough to see whether and how we can help.