Web signals
Ask in the moment. Not afterwards.
Add one line of code to your website and Voice & Meaning notices when visitors get stuck – rage clicks, loops, abandoned forms or searches with no results. Right then, a short question appears in your own design, and the AI asks a follow-up based on the answer.
- ✓One line of codeNo cookies, no session recording, no field values.
- ✓Friction per pageSee exactly where visitors struggle to find their way.
- ✓Visitors’ own wordsWhy they got stuck – not just that they did.
01 / The signals
The script notices when
something’s not right.
Web analytics shows you that visitors leave. Web signals shows you where they got stuck – and asks them why, while they’re still there.
- RAGE CLICKS
Repeated clicks
Three quick clicks in the same spot almost always mean something isn’t working the way the visitor expects.
- CAN’T FIND IT
Loops and searches with no results
The same page again and again, or searches that return nothing – classic signs that information is missing.
- ON THE WAY OUT
Exit intent
The mouse heading for the close button, or a fast scroll up on mobile. The last chance to ask what was missing.
- FORMS
Abandoned forms
The visitor started filling in a form but never sent it. We record that it happened – never what was typed.
- HESITATION
Dead clicks and idle time
Clicks on things that look clickable but aren’t, or long hesitation without anything happening.
- CUSTOM
Your own events
Send your own signals such as
search_no_resultsorpayment_failedwith one line of JavaScript.
02 / The questions
You decide what is asked, when and how.
Build rules for which signals trigger a question, on which pages and for which visitors. Preview on desktop and mobile before you publish.
- “Did you find what you were looking for?”
If the visitor says no, we ask what was missing – and the AI digs deeper.
- Quick questions
NPS, an emoji scale, single choice or open text – one question, one click.
- Leads at the right moment
Visitors hesitating on your pricing page can ask to be contacted, with clear consent.
- Your design
Your own headings, buttons, colour and placement. The question is rendered in isolation and never affects your site.
- Respectful
Sampling, frequency caps and never more than one question per page view.
03 / The analysis
What your visitors
can’t find.
The AI reads the signals and the visitors’ answers together and suggests concrete actions per page. The answers also land in the same report as your surveys.
- 01
Friction score per page
Weighted signals per 100 visits show you where to start – the checkout, the delivery information or the search.
- 02
AI summary
“Shipping information and search cause the most friction” – with numbers, visitors’ own words and suggestions.
AI - 03
Privacy at the core
No cookies, no IP addresses, no recordings. Support for consent mode and Global Privacy Control.
What are your visitors missing?
We help you install the script and set up the first questions – it takes fifteen minutes.