Phone interviews
Some answers you need to hear.
When your audience would rather talk than click – key accounts, B2B decision-makers or older customers – we run phone interviews with experienced interviewers. The answers land in the same platform, analysis and report as the digital ones.
- ✓Experienced interviewersWho follow your research design and ask follow-up questions.
- ✓The same surveyPhone and digital share the same questions – fully comparable.
- ✓One reportNo separate spreadsheets. Everything in the same analysis.
01 / When phone works best
Digital for breadth.
Phone for depth.
Phone interviews cost more per answer than digital conversations – so we use them where they make the biggest difference.
- B2B
Key accounts
The ten customers behind half your revenue deserve a real conversation – and they answer more often when someone calls.
- AUDIENCE
Those who don’t answer online
Older customers, customers without email or groups where digital surveys get too few answers.
- COMPLEX
Sensitive or complex topics
When the subject needs sensitivity, or when answers need explaining in a longer line of reasoning.
02 / How it works
One method, two channels.
The phone isn’t what’s new. What’s new is that phone interviews and digital answers are analysed together – instantly, and with quotes behind every conclusion.
- We sharpen the question
Set-up, audience and sampling are developed together with you.
- Digital first, phone where needed
The same survey goes out digitally. Key accounts and non-responders get a call.
- Answers are recorded in the platform
The interviewer records the answers in the same survey – no separate lists.
- Analysis and walkthrough
You get a combined report and a walkthrough with prioritised actions.
Need to hear the voice for real?
We set up a mix of digital conversations and phone interviews that fits your audience and your budget.