1. Our role
Voice & Meaning is a service provided by Outstandly AB. We have two roles:
- Controller for data about our customers, users of the platform and visitors who contact us.
- Processor when our customers run surveys in the platform. In that case the customer determines the purpose, and we process the answers under a data processing agreement.
2. What data we process
- Account information: name, email address and encrypted password for users of the platform.
- Survey answers: the answers the respondent gives, the time and which version of the survey was answered. Surveys via an open link do not collect name or email address.
- Invitations: email addresses the customer adds in order to send invitations.
- Contact: what you write when you email us.
- Technical information: see the section on cookies and storage below. We use no tracking or advertising cookies.
Cookies and storage on the website
We store as little as possible. You can change your choice at any time via Cookie settings.
| Name | Type | Purpose | Retention |
|---|---|---|---|
| motiv_session | Necessary cookie | Keeps you signed in to the platform. | Until you sign out, at most 30 days |
| vm_lang | Necessary cookie | Remembers whether you chose Swedish or English. | 1 year |
| vm_consent | Necessary cookie | Remembers your choice in the consent banner. | 1 year |
| Web signals | Analytics – requires consent | Anonymous statistics on where visitors get stuck on the website, and occasionally a short question. A random session id is kept in your browser's sessionStorage. No cookies, no IP address and no recordings. | Until the tab is closed |
Fonts and all files are served from our own server – no requests are made to Google or other third parties when you visit the website.
3. AI in the surveys
When a survey uses AI, the respondent’s answers are sent to our AI provider in order to formulate follow-up questions and summaries. The respondent is informed of this before the interview starts. Portfolio insights are based on aggregated data and are sent without personal data. Providers may not use the data to train their own models, to the extent their terms allow. Ask us for the current list of sub-processors and where they process data.
4. Legal basis and retention
Account data is processed to perform our agreement with you. Survey answers are processed on behalf of the customer and with the respondent’s consent. We keep the data as long as the account or project is active, or as agreed with the customer, and delete it thereafter.
5. Recipients and sub-processors
We use providers for hosting, email delivery and AI services. Some providers may process data outside the EU/EEA. In that case we ensure safeguards under the GDPR, such as the European Commission’s standard contractual clauses.
6. Your rights
You have the right to request access to, rectification or erasure of your data, to object to or restrict processing and to receive the data in a machine-readable format. If you have answered a survey, you should first contact the company that sent it, but we are happy to help. You can also lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
7. Contact
Send questions about data protection to hej@voicemeaning.se.