The platform
Survey software that listens back.
Everything you expect from modern survey software – question types, skip logic, distribution, reports and export. Plus what no form can do on its own: AI that asks the follow-up, accepts voice answers and turns responses into actions.
- 1Build the surveyEight question types, required and optional questions, skip logic.
- 2Share or sendOpen link or email invitations with status per recipient.
- 3AI deepens the answersReal-time follow-ups based on what the respondent just said.
- 4Analysis that livesThe report updates with every answer – PDF, CSV and JSON.
01 / The basics
Everything you’re used to.
Nothing you’ll miss.
If you’re switching from a classic survey tool, you should be able to build the same surveys as today – and then let the AI do the rest.
- Open text
- NPS 0–10
- Scale 1–5 (Likert)
- Single choice
- Multiple choice
- Dropdown
- Ranking
- Matrix
- SURVEYS
A survey builder without the hassle
Up to 30 questions per survey. Reorder, duplicate, make questions optional and set your own scale labels.
- LOGIC
Skip logic
Show a question only to those who chose a certain option earlier. Respondents never see questions that don’t apply to them.
- VERSIONS
Survey versions you can trust
Changes apply to new answers. Every respondent is stored with the exact version they saw – so comparisons stay fair.
- DISTRIBUTION
Link or email
Share an open link on the web, in newsletters or on receipts – or send email invitations straight from the platform and track delivery per recipient.
- REPORT
A dynamic report
NPS, distributions, themes, sentiment, keywords and quotes. Filter by period, segment, channel and question – everything recalculates instantly.
- EXPORT
PDF, CSV and JSON
Download a finished A4 report for the leadership team, or raw data per question for Excel and BI tools.
02 / What’s new
This is where the survey ends.
And the conversation begins.
The AI features are built so respondents want to answer – and so you get answers you can act on.
- 01
The follow-up, in the moment
Switch on AI follow-ups for any open question. The AI reads the answer and asks the natural next question – just as an experienced interviewer would.
AI - 02
Answer by voice
Respondents can speak their answer on their phone instead of typing. Longer, more personal answers – without the thumb-typing.
Voice - 03
“Here’s what we heard”
When the interview is done, respondents get a short summary of what they said. A receipt that their answer was actually read.
AI - 04
Themes and suggested actions
Every completed answer becomes a theme, a quote and a suggested action that a person reviews, assigns an owner and follows up.
- 05
AI insights for leadership
The portfolio view summarises risks, opportunities and focus areas across all projects – based on aggregated data, not personal data.
AI - 06
Always transparent
Respondents can see the interview is AI-led. If the AI service doesn’t respond, the interview continues in a clearly labelled fallback mode – no answers are lost.
03 / The whole agency toolkit
Everything an agency delivers.
In one platform.
Sampling, reminders, follow-up of unhappy customers, analysis and reporting – what you would otherwise buy from a research agency, in real time.
- WEB SIGNALS
Ask in the moment, not afterwards
One line of code on your website notices when visitors get stuck – rage clicks, loops, abandoned forms – and shows a short question in your design. No cookies, no recording.
Read more - CONTACTS & INVITATIONS
Know who answered – remind the rest
Personal links show the whole path from invitation to answer, per person and segment. Reminders only go to those who haven’t replied.
Response rate - FOLLOW-UP
Close the loop the same day
Critical answers become cases with an owner and a deadline. AI drafts a personal message to the customer that you review before it’s sent.
AI - CALL LIST
Phone interviews in the same flow
Interviewers fill in the same survey in interviewer mode. Phone answers land in the same report as the digital ones.
- ASK YOUR DATA
Ask your answers – get answers with quotes
“What frustrates customers most?” Answers with numbers and customers’ own words. The AI codes every open answer so sentiment and themes are right.
AI - TEMPLATES & LIBRARY
Never start from scratch
13 proven templates – NPS, CES, eNPS, churn, pricing research and more. Save the best quotes and build a highlight reel for leadership in a minute.
04 / The delivery
The report leadership
actually reads.
The traditional end of a survey is a PDF nobody opens again. Here, the results live on.
- PRESENTATION MODE
A presentation in a second
Findings, customers’ own words, NPS and prioritised actions as a slide deck – with speaker notes and PDF export. Ready for the board meeting.
AI - LIVE REPORT
A link that updates itself
Share results with leadership or the board. New answers tick up while they watch. Password, expiry date and control over quotes.
- MULTILINGUAL
15 languages – no translation agency
The AI translates the questions, respondents answer in their own language and you read everything in yours, with the original one click away.
AI - YOUR BRAND
Your logo, your colours, your name
Respondents see your brand in the interview and in the email – which builds trust and lifts response rates.
- TEAM
The whole team in one workspace
Invite colleagues as admins, analysts or with read-only access. Everyone sees the same projects, contacts and reports.
- DATA PROTECTION
GDPR from the start
Data processing agreement, export of all data, deletion on request and clear information to respondents about AI-led interviews.
New · AI audience
Test the decision
before you make it.
Your customers' real answers become an audience of personas – with shares, themes and genuine quotes. Write a decision, an idea or two alternatives and the audience responds in seconds.
- PERSONAS
Built on your data
Each persona represents a real share of your respondents, grounded in their own words – no made-up target groups.
AI - DECISION TEST
The audience's verdict
Reaction, likely behaviour, biggest concern and what would win each persona over – weighted by how many of your customers they represent.
AI - A/B
Compare two options
Price change, message or offer: see which option wins and why – then verify with a real survey in one click.
Simulated reactions are a fast decision aid, never a replacement for real answers.
05 / Your AI analyst
It works while
you sleep.
A traditional survey is a snapshot. Voice & Meaning listens all the time – and tells you when something changes.
- VOICE CONVERSATIONS
Answer by talking
Questions are read aloud and respondents answer with their voice – in their own language. “Maybe a seven” becomes a seven. The audio never leaves the device.
Voice - ALERTS
Early warning
Alerts when NPS drops, when dissatisfaction grows in a theme, when a new theme emerges or when follow-up cases go stale – with quotes and an honest assessment of how certain it is.
AI - WEEKLY BRIEF
Monday 08:00 in your inbox
A weekly brief from your AI analyst: what changed, three insights, customers’ own words and one recommended action.
AI - INTEGRATIONS
Slack, Teams and webhooks
Critical alerts and new cases straight into the channel where your team already is – or signed webhooks to your own systems.
- QR CODE
From the till to insight
A QR code in your brand colours and a ready-to-print poster – for stores, events and receipts.
- GET STARTED
First insight in minutes
Describe what you want to understand and the AI builds the survey. A checklist guides you all the way to the first answer.
06 / Comparison
Survey tool, agency –
or both in one.
A classic survey tool gives you scale but stops at the tick box. A traditional agency gives you depth but takes time and charges per interview. Voice & Meaning gives you both.
| Feature | Classic survey tool | Traditional agency | Voice & Meaning |
|---|---|---|---|
| Question types and skip logic | Yes | Through the agency’s tool | Yes – in the same platform as the analysis |
| Follow-up based on the answer | No, questions are fixed | Yes, in phone interviews | Yes, an AI follow-up in every digital answer |
| When do you see results? | Instantly, as charts | When the report is delivered | Instantly, with themes, quotes and actions |
| Qualitative analysis | Limited, often manual | Yes, by consultants | AI analysis reviewed by people |
| Follow-up of actions | No | An action plan in the report | Actions with owner, status and date |
| Ask visitors on your website | Pop-up survey on a timer or page | No | Yes, when the visitor actually gets stuck |
| Reminders and response rate per segment | Partly | Yes, manually | Yes, automatically with personal links |
| Follow-up of unhappy customers | No | Rarely | Cases with owner, SLA and AI draft |
| Ask your data | No | A new order to the consultant | Answers in seconds, with quotes |
| Delivery to leadership | Export to Excel or PDF | PDF presentation | Presentation mode and a live link that updates |
| Surveys in several languages | You translate yourselves | Yes, at an extra cost per language | 15 languages with AI, answers interpreted for you |
| Monitoring between surveys | No | No – the next survey is next year | AI alerts around the clock, weekly brief and Slack/Teams |
| Answer by voice | No | Only by phone interview | Voice conversations on mobile – and phone when needed |
| What the respondent gets back | “Thank you for your answer” | “Thank you for your answer” | A summary of what they said |
The comparison describes typical set-ups. Features vary between vendors and plans.
See it with your own eyes.
The live demo has real projects, reports and actions. Build a survey, answer it yourself and watch the analysis update.